ROI

Social-Media ROI – Fact, Fiction or Fantasy?

Posted by on 3 Feb 2014 in blog, business, Featured, ROI, social media | 0 comments

Social-Media ROI – Fact, Fiction or Fantasy?

When I was young (don’t ask) writing budget proposals took time – but the rules were clear. There was a formula that most business people accepted, and it produced an easily recognized answer – the ubiquitous Return on Investment – that satisfied bosses the world over. I should know, I’ve written proposals by the dozen, approved a few and worn out the tee-shirt. Fast forward to the 21st century and the era of intangible assets and difficult-to-measure outcomes – no, make that damn-near-impossible-to-measure outcomes. How do you go about pinning the tail on the ROI...

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