SEO

The Snow-White-Hat SEO and the Friendly Search Giant

Posted by on 5 Jan 2014 in Creative Corner, creative writing, SEO, storytelling, writing | 2 comments

The Snow-White-Hat SEO and the Friendly Search Giant

A 31st-Century Fable … Chapter 1: The Eternal Interweb Long ago, in the mystical kingdom of Algor, lived a young white-hat SEO named Blanche, who spent many hours tending the gardens around her family’s dwelling-site. Each day, Blanche gazed from her bedroom window, marveling at the sight of the magical forest that her people, the Algorith, called “The Interweb,” and wondering what lay inside. The Algorith were a peaceful people, happy to live in simple hand-built cottages, passed down from generation to generation. Most followed the traditional trade of Algor and became SEOs,...

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Why Most SEOs are Habitual Liars …

Posted by on 6 Dec 2013 in blog, content marketing, content strategy, SEO, writing | 3 comments

Why Most SEOs are Habitual Liars …

Maybe “Why Most People Who Call Themselves SEOs are Habitual Liars” would be strictly accurate, as I subscribe to the Michael Martinez school of thought. Whatever you do in the name of SEO for the primary purpose of improving PageRank isn’t optimization, it’s manipulation. Not many people like to think of themselves as specialists in search-engine manipulation, so most take the easy route and choose to believe that they employ only untainted, white-hat ideology, with the sole intent of enhancing the user experience. It’s a short step from there to justifying anything from link-buying to...

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